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Deepwater and District Community FM Inc
Ph
(02) 6732 1270- Fax (02) 6732 1490
Web Site: www.2cbd.com.au - Competition Web Site:
2cbdonline.com
FM Broadcast Frequency - 91.1 MHz (Deepwater) and 105.9 MHz
(Glen Innes)
Sponsorship Rates
Sponsor’s Promotions can be timed at
15 seconds (approx 30 to
35 words), 30 seconds,
(approx 70 – 75 words), or in
1 minute increments up to a
maximum of 5 minutes (about 150 words per minute).
Our day is divided into
3 time based price rates:
15 Second
Spots
1. Prime: 6 AM to
10 AM
$1.00 each
2. Value: 10 AM to
8 PM
$0.65 each
3. Budget: 8 PM to
12 PM
$0.40 each
30 Second
Spots
1. Prime: 6 AM to
10 AM
$2.00 each
2. Value: 10 AM to
8 PM
$1.50 each
3. Budget: 8 PM to
12 PM
$1.00 each
1 to 5 minute promo:
Sponsors have the option to buy air time in increments of
one minute up to a maximum of 5 minutes in any one hour.
This can be used for pre recorded material, in studio
interviews, or phone interviews. The cost is $4.00 per
minute at any time of day.
The
15 Promo Package
is designed to be an attractive
option for local business.
This offer runs your promo 3 times a day, 5 days a week,
or if you prefer you can group the 15 promos into
selected programs of your choice. You may select from
any or all of the 3 time price groups and either 15 or
30 second promos, or both (see production fees below).
This offer comes at a discount on the regular price.
The cost per spot is:
15 second
Promo: Prime
= $0.65c
– Value
= $0.45c
– Budget
= $0.25c.
30 second
Promo: Prime
= $1.30c
– Value
= $0.85c
– Budget
= $0.45c.
The
21 Promo Package
works on exactly the same basis
but runs your promos 3 times a day 7 days a week.
Production Fees:
There is no fee for the cutting of a single promo which will
run for 3 months or more. Where a promo is intended to run
for less than 3 months, or when more than one promo is
running concurrently a fee of $35.00 is charged for cutting
the second and subsequent promos.
Dedicated Sponsor Programs
A
dedicated Program is one where a sponsor buys the naming
rights to the program.
These programs come in two forms.
Dedicated Program Type 1:
These
are music programs, minimum of once a week, which will be
named “Your Business Name’s Music Hour (or half-hour)”, or
whatever you choose to call it.
As well as
naming rights you get your promotions played at
approximately 10 minutes past the hour and at 20 past and,
for one hour programs, again at 20 to and 10 to the hour.
These are in addition to any other promotional spots that
you may have bought.
Other
sponsors promotional material will be played during the hour
but there will be no promotions from competing businesses.
A 30 minute per week program has a monthly
cost of:
Prime:
Value:
Budget:
$67.50 per month.
$45.00 per month.
$22.50 per month.
A one hour per week program has a monthly
cost of:
Prime:
Value:
Budget
$135.00 per month
$90.00 per month
$45.00 per month
Dedicated Program Type 2:
This
format is suitable for event presentation or discussion
programs, for example, a Sports Program, or an Arts Program,
etc. The sponsor gets naming rights to the hour, or
half-hour, and 30 second promos run at 10 past and 20 past,
and for one hour programs, again at 20 to and 10 to the
hour. Other sponsors promotional material will be played
during the hour but there will be no promotions from
competing businesses
Generally
this type of program needs to be managed in close
consultation with the sponsor if the best outcome is to be
achieved. More complex production requirements make for a
higher cost but the promotional value is also very high.
A 30 minute per week program has a monthly
cost of:
Prime:
$135.00 per program
- minimum 4 programs.
Value:
$90.00 per program
- minimum 4 programs.
Budget:
$45.00 per program
- minimum 4 programs.
A one hour per week program has a monthly
cost of:
Prime:
$270.00 per program
- minimum 4 programs.
Value:
$180.00 per program
- minimum 4 programs.
Budget:
$90.00 per program
- minimum 4 programs.
CONSIDER THE POWER AND REACH
OF A MULTI-MEDIA PROMOTION. BY USING A COMBINATION OF PRINT,
BROADCAST AND INTERNET WEB PROMOTION WE WILL BE ABLE TO
PRESENT YOUR BUSINESS MESSAGE REPEATEDLY TO EVERY RESIDENT
IN THE BROADCAST AREA.
THE OLD MEDIA ADAGE THAT
“REPITITION PROMOTES RECOGNITION” IS VERY TRUE. THE MORE
OFTEN THE MESSAGE IS SEEN AND HEARD THE MORE STRONGLY IT IS
RETAINED.
Sponsorship of the 2CBD Program Guide.
Every 3 months 2CBD produces a Current Program Guide for
distribution throughout our broadcast area. Approximately
5,000(?) copies of the guide are distributed to all homes in
Glen Innes, Deepwater, Emmaville, Red Range, Glencoe and
Wellingrove (??) (any more??).
On air sponsors may purchase a 5 x 5 cm ad space inside the
Guide for $300.00 per quarter (billed as $100.00 per month).
Ad space on the outside cover is billed at $150.00 per
quarter per 5 x 5 cm space. (also billed monthly).
With the Program Guide going to every household within our
broadcast area the combination of print and broadcast media
becomes a powerful way to make your business known to the
consumer.
Sponsorship on the 2CBD Web Site.
The 2CBD web site,
www.2cbdonline.com contains the Glen Innes Services &
Business Directory. If you need a Doctor, a Plumber, or a
night out on the town, go to the directory for the names,
addresses and phone numbers of the service providers that
you need.
2CBD’s sponsors can purchase space on the Services &
Business Directory page as follows.
Flash Banner $30.00 per month per banner.
Fixed photo or image with details attached to your listing
$25.00 per month.
Text ads - $10.00 per month per ad.
Page sponsorship $50.00 setup, $60.00 per month per page
(banner top & bottom of the page)
Full web page linked to your business listing $50.00 setup,
$25.00 per month.
When you look at the range of promotional opportunities
offered by 2CBD you must agree that we are able to provide
your business with outstanding promotional opportunities at
a very reasonable cost.
To develop a broadcast based promotional package, with the
opportunity to add on print and internet components, talk to
James McLennan,
